A co-developed communication plan for a real client, for an actual business requirement. This communication plan includes executive summary, situation analysis, strategies, tactics, budgeting, SWOT analysis, timeline and evaluation.
Content Analysis
A detailed analysis of different media sources, reporting a particular story. The analysis is based on tone, size of reports, media usage and placement of the content.
Position Paper
Putting myself in the position of a communications person at Smoke Free Nova Scotia, carried out research and posted my strong opinions and recommendations for meeting the objectives of the organization. An individual project for NSCC PR program.
Marketing Campaign Analysis
A brief comparison between a strong, successful marketing campaign and a not so well done marketing campaign.
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